Thrust of Business Intelligence: A Primer

During its formative years, the field of business intelligence was the preserve of a small band of practitioners who monitored a variety of trends in the marketplace. Given the shortage of digital tools at the time, however, the domain was simply a trifling sideshow within the larger realm of marketing strategy.

Due to the upsurge of digital platforms during the 1990s and beyond, however, the external bent was turned on its head. One factor lay in the proliferation of low-cost hardware across the enterprise. Another driver was the upgrowth of applications powered by open source software. The platforms in the latter category ranged from Internet media and database packages to operating systems and analytic tools. By contrast to its original ambit, the field of business intelligence came to focus on the management of information for internal functions rather than external events.

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